ChatGPT ads are becoming a new part of the digital advertising landscape. Instead of appearing beside traditional search results or between social media posts, they introduce paid visibility into an environment where people actively ask questions, compare products and explain what they are trying to achieve.
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Digital acquisition is no longer a simple choice between SEO, paid search and social ads. Brands increasingly work with affiliates, external traffic teams, creators and ad networks at the same time. Media buying sits at the centre of many of these activities, but it is often confused with affiliate marketing and performance marketing. The three overlap, yet they describe different parts of the acquisition process: who funds traffic, who controls campaigns, how partners are paid and where the commercial risk sits.
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