Dentistry and medical specialists – is a dental clinic offering a full range of dental services. This dentistry is on the market for more than 10 years, however, it was hardly visible on the Internet at the beginning of cooperation. Most clients were regular patients, so the main task was to increase online visibility and get new clients. Firstly, we have identified the four most profitable services offered by the clinic: dental implants, endodontics, prosthetics, and whitening. Secondly, we’ve defined 3 internet marketing tools we were going to use to achieve the assumed goals: Google Ads, Facebook (targeted advertising) and SEO. Despite high competition level and quite high prices for dental services, the first patient brought through online advertising covered the costs of our services, allowed to raise the advertising budget and ensured further cooperation.