Must-Have WordPress Plugins from a Digital Marketing Expert

In today’s competitive online landscape, harnessing the full potential of WordPress is essential for business success. As an expert from digital online marketing with extensive experience in online digital marketing, I have curated a comprehensive guide to the must-have WordPress plugins that will elevate your website’s performance and drive impressive results. 

In the vast and ever-expanding digital landscape, WordPress has firmly established itself as a leading content management system and website creation platform. With its user-friendly interface, robust features, and vast customization options, WordPress offers numerous advantages for individuals, businesses, and organizations alike. The main advantage of WordPress is the possibility of almost unlimited development of the site. However, the number of options can be also overwhelming and this is where a digital marketing expert agency will come in handy.

WordPress plugins are extensions that enhance the functionality and features of a WordPress website. They are essentially pieces of software that can be installed and activated within the WordPress dashboard, allowing users to add new features or customize existing ones without coding or technical expertise.

While plugins provide enhanced functionality, some people might think that the plugin can solve every issue, but the professionals know –  a plugin is a beneficial tool of course, but it still requires strategic guidance and technical expertise of an expert digital marketing agency to get the most out of it. Nonetheless, here are our top 5 best plugins. Whether you’re a business owner, blogger, or aspiring entrepreneur, these plugins will empower you to optimize your website, boost your online presence, and drive remarkable results.

TOP 5 most useful plugins

1. Yoast SEO

Yoast SEO is by far the most popular WordPress plugin with over 5 mln installations. Thanks to Yoast SEO, you can easily manage the titles and descriptions of your pages in the search engine and the sitemap to position yourself higher. In addition, the plug-in includes content indexing options and the ability to create breadcrumbs. Simply installing Yoast SEO on your site, will not affect your position in Google in any way. However, an SEO expert can help you get the most benefit out of it.

2. All in One SEO (AIOSEO)

Another popular SEO plugin on WP is All in One SEO. As of today, this plugin has more than two million active installations, which proves its immense popularity. All in One SEO is a comprehensive WordPress plugin that offers a wide range of features to optimize your website for search engines. It includes on-page optimization, XML sitemaps, schema markup, social media integration, performance optimization, Robots.txt control, WooCommerce integration, and Google AMP support. By utilizing All in One SEO, you can improve your website’s visibility, drive organic traffic, and enhance your overall SEO efforts. By utilizing All in One SEO, you can enhance the visibility and performance of your PPC SEO campaigns, driving targeted traffic and maximizing your ROI.

3. HubSpot 

HubSpot CRM is a free tool that will prove helpful to every employee in your company. Everything is based on the same database, so marketing, sales, service, and IT departments, will all work on the same system of record. This allows for smoother communication between teams and provides a better experience for your customers. Importantly, you only need a few minutes to learn how to use HubSpot CRM and not, as with competing software, a few months.

4. Adsanity

The Adsanity plugin makes it easy to manage ads in the WordPress environment. Whether it’s internal advertising or external ads, inserting them is really very simple, no matter if they are in widgets or in the visual editor. If you think other solutions are too complex, then Adsanity is for you. It’s a very suitable solution for beginners, especially since it doesn’t compromise the functionality of WordPress.

5. WP Optimize

If you are in need of professional website optimization you can either reach out to the true experts such as Clickmagic, or you can try to do it yourself using one of the most popular plugins for this purpose – WP Optimize. It is a comprehensive WordPress plugin that optimizes your website’s database, cleans up unnecessary data, and enhances overall performance. By using this plugin, you can improve site speed, reduce database size, and provide a better experience for your visitors. Although the interface is generally user-friendly, some beginners may find certain optimization settings and options overwhelming or confusing. 

These were one of the best marketing plugins for WordPress, however, if you feel like the choice is too difficult and a mistake could cost you a business, the best way to handle it is to ask for professional help.

At Clickmagic we help you implement the most effective and useful plugins to maximize your growth and conversions. Having multiple years of experience, we surely know which plugin your business needs. If you have any questions or concerns, please contact us. We will happily explain how to achieve your sales and revenue goals. More information about the service can be found here.


Who should use WP plugins?

Anyone who wants to make the most out of digital marketing, whether it’s a Facebook ads agency or a private SEO agency. Plugins allow you to develop your website and maximize traffic without coding.

How is WordPress used in marketing?

WordPress gives you independent control of every aspect of your website. It is intuitive, easy to use without any help, and offers multiple technical solutions for every business need.

What is an MLM plugin?

The multi-level marketing (MLM) plugin enables you to function in a WP MLM network or WP integrated with other websites to reach a wider audience.