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One of the most effective advertising techniques. Allows you to show ads to those people who are already interested in your product or service. As a Google partner, we know how to create truly cost-effective campaigns.
Unlike other marketing tools, SEO is aimed at getting free search engine traffic to your website. The task of SEO optimizer is to bring your website maximum traffic for the most profitable for your business keywords.
A way of showing ads to users based on demographics, location, behavior, interests etc. The main advantages of this type of advertising are reach and accuracy of a target audience.
Unlike advertising on social networks, this kind of promotion is aimed not only at attracting attention or increasing site traffic but, above all, at building a community and gaining consumer trust.
Comprehensive marketing solution applicable to any business model. It is based on the creation of high-quality content to build a positive brand perception, increase sales, and build customer loyalty. It includes competition analysis, selection of promotion channels, advertising strategy development.
This marketing tool allows to increase customer loyalty, sales, as well as to stay in touch with your customers. All letters are sent only after receiving user consent, that is the secret of success of this marketing tool.
Free promotion of the website is possible with using such channels of internet marketing as search engine optimization or social media marketing. These channels make it possible to increase the amount of traffic to your website and, as a result, the number of sales for free or with minimal investment!
The disadvantage of this method is that evident results will be visible only after several months of work.
Such methods as contextual advertising (Google Ads, Yandex) or targeted advertising (Facebook, Instagram) can be considered as methods of paid promotion. The advantages of using them are instant results and accurate selection of the target audience.
But while in the case of free promotion you can count on a certain amount of traffic without considerable investments after the work is done, in the case of paid promotion – traffic must be paid constantly.
The best solution in promoting a website is an integrated approach. Thanks to paid channels, we don’t have to wait half a year for the site to start making a profit. Therefore, search engine optimization along with social media marketing can significantly reduce the dependence on paid traffic as well as advertising costs over time.
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