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Influence marketing

Why brands spend $120 thousand on stories and how not to “waste” money on an influencer

In 2022, 68% of marketers around the world collaborate with influencers. About 88% of marketers set a budget  for influence marketing – on average it is $50-500k. And according to HubSpot, 11% of marketing experts say that collaboration with an opinion leader has brought them the best ROI compared to other marketing tools.Experts of the Internet marketing agency Clickmagic shared in the article what benefits influence marketing brings to the companies and how to choose the right opinion leader. (more…)